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What it does
Probiotics are a combination of live beneficial bacteria and/or yeasts that are good for us. These friendly microorganisms create enzymes and compounds called bio-detergents and team up with plant-based essential oils to create a turbocharged cleaning product that removes muck and mud. Probiotics break down dirt, grime, soap scum, and mildew – and because the good bacteria can live on surfaces long after you’re done cleaning, they’re able to continue producing enzymes that keep your surfaces clean for hours.
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Source
Fruit / Plant-based
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Impact
Biodegradable and Safe
What it does
Enzymes are proteins that act as biological catalysts by accelerating chemical reactions. The molecules upon which enzymes may act are called substrates, and the enzyme converts the substrates into different molecules known as products.
Typical enzymes can be categorized into four main groups, based on the types of soils they react with.
1. Proteases break down protein-based soils including blood, urine, food, feces, wine and other beverages.
2. Lipases break down fat molecules like oils and grease.
3. Amylases break down starch molecules like eggs, sugars, sauces, ice cream, and gravy.
4. Cellulases are used to soften the fabric and restore color to fibers made up of cellulose material. They also remove particulate soil and reduce fabric graying and pilling.
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Source
Fruit / Plant-based
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Impact
Biodegradable and Safe
What it does
As we all know, turmeric is used in many Ayurvedic and other traditional medicinal practices. Haldi or Turmeric contains curcumin which has a broad spectrum of antimicrobial properties and antibiofilm activity. It destroys the biofilm created by microbes and helps in easy breakdown of microbial growth. It helps in inhibiting bacterial DNA replication and alter gene expression. Moreover, it damages the bacterial cell membrane and reduces the motility of microorganisms.
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Source
Plant-based
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Impact
Biodegradable and Safe
What it does
Tulsi is familiar to most of us as a holy plant in Indian culture. It has been used in traditional medicine for centuries, but its antimicrobial properties are seldom discussed. Tulsi extracts have shown bacteriostatic properties in several studies. Compounds such as Camphor, Eucalyptol and Eugenol present in the Tulsi helps in the antibacterial action. This reaction is gentle on the skin and effective against bacteria, fungi and other disease-causing organisms.
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Source
Plant-based
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Impact
Biodegradable and Safe
What it does
Lemon extracts, also known as lemon oil, are derived from the peel of lemons and are commonly used in cleaning products due to their natural cleaning properties and pleasant citrus scent. Lemon extracts contain compounds such as limonene and citral, which are known for their cleaning and degreasing properties.
Lemon extracts can be used in a variety of cleaning products, including all-purpose cleaners, kitchen & bathroom cleaners, and laundry detergents. They can be effective in removing dirt, grime, and stains from surfaces and can also help to deodorize and freshen the air.
One of the key benefits of lemon extracts is that they are a natural and non-toxic alternative to traditional cleaning products that may contain harsh chemicals. They are also biodegradable, which means they break down naturally in the environment, making them a more environmentally friendly alternative to other cleaning agents.
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Source
Fruit / Plant-based
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Impact
Biodegradable and Safe
What it does
Orange terpene is a very potent solvent. They are produced by high vacuum fractional distillation of orange oils. They are often better than other chlorinated solvents. They are non-reactive with metals and most types of plastics. They break up stains, dissolve soil particles and help prevent grimy residue from returning on freshly cleaned surfaces. It removes grease, resins, oils and paints by acting as a solvent. Natural orange fragrance has a refreshing, energizing and rejuvenating scent believed to increase productivity.
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Source
Fruit-based
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Impact
Biodegradable and Safe
What it does
Surfactants are chemical compounds that decrease the surface tension or interfacial tension between two liquids, a liquid and a gas, or a liquid and a solid. Surfactants may function as emulsifiers, wetting agents, detergents, foaming agents, or dispersants. The word surfactant means surface active agent. As the name implies, surfactants stir up activity on the surface you are cleaning to help trap dirt and remove it from the surface.
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Source
Plant / Coconut Oil - based
Impact
Biodegradable and Safe
What it does
Citric acid is a weak organic acid that is commonly used as a natural cleaning agent in household and industrial cleaning products. It is a mild and effective alternative to harsher chemicals like chlorine bleach. In cleaning products, citric acid can be used to remove hard water stains, descale boilers and other equipment, and remove mineral buildup in pipes and other fixtures.
​It can also be used in laundry detergents to remove mineral buildup and rust stains from clothes, and it can be used to clean and remove stains from porcelain, ceramic, and other bathroom fixtures.
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Source
Fruit-based
Impact
Biodegradable and Safe
What it does
Lactic acid is produced on an industrial scale through the fermentation of various types of sugars, such as glucose, sucrose, and lactose, by specially designed microorganisms. They are a milder alternative to harsh chemicals used for cleaning.
It can be used as a descaler to remove mineral buildup in pipes and other fixtures, and it can be used to clean and remove stains from porcelain, ceramic, and other bathroom fixtures. It can also be used to remove hard water stains, rust stains and other types of stains from various surfaces such as glass, metal or plastic.
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Source
Fruit-based/Plant based
Impact
Biodegradable and Safe
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What it does
Alcohol ethoxylates (AEs) are a group of compounds that are commonly used as surfactants in cleaning products.
In cleaning products, AEs are used to help remove dirt, grease, and other types of soil from surfaces. They work by breaking up and emulsifying the dirt, allowing it to be more easily rinsed away. They can be used in a variety of cleaning products, including laundry detergents, all-purpose cleaners, and dishwashing liquids.
Alcohol ethoxylates are also used as emulsifiers, to help mix ingredients in cleaning products, and as foaming agents to help create a lather when cleaning. They are also used as wetting agents to help liquids penetrate surfaces.
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Source
Vegetable Oil / Seed Oil / Plant-Based
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Impact
Biodegradable. Safe for both Humans and the Environment. Safe for Aquatic life. Biodegrade through both Aerobic and Anaerobic processes.
What it does
Non pathogenic bacteria are the microbes which does not cause any harm or disease to any other organism. They are usually present in soil. Our bodies too have millions of non pathogenic bacteria. Some of them are useful and form the inner microbiota. Non-pathogenic bacillus spores ingest and digests even the smallest particles of dirt and mitigates odors by their metabolic process. They produce appropriate enzymes to degrade stains and soils.
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Source
Fruit / Plant-based
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Impact
Biodegradable and Safe
What it does
Industrial Grade COCO DI or Cocamide DEA, or cocamide diethanolamine, is a diethanolamide made by reacting the mixture of fatty acids from coconut oils with diethanolamine. It is a viscous liquid and is used as a foaming agent in bath products like shampoos and hand soaps, and in cosmetics as an emulsifying agent.
It is a biodegradable alternative to harsh chemical surfactants.
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Source
Coconut / Plant-based
Impact
Biodegradable and Safe
What it does
Cocamidopropyl betaine (CAPB) is a mixture of closely related organic compounds derived from coconut oil and dimethylaminopropylamine. CAPB is available as a viscous pale yellow solution and it is used as a surfactant in personal care products. The name reflects that the major part of the molecule, the lauric acid group, is derived from coconut oil.
CAPB is a mild and effective surfactant that can be used to help remove dirt, grease, and other types of soil from surfaces. It works by breaking up and emulsifying the dirt, allowing it to be more easily rinsed away. It can also be used as an emulsifier to help mix ingredients in cleaning products, and as a foam booster to help create a lather when cleaning.
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Sources
Coconut / Plant Based
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Impact
Eco-friendly, non-toxic
What it does
Glycerine, also called glycerol is a simple triol compound. It is a colorless, odorless, viscous liquid that is sweet-tasting and non-toxic.
Glycerin is a common ingredient in personal care products because it acts as a humectant, which means it helps to retain moisture. When added to handwash, it helps to keep the skin from becoming too dry or irritated by maintaining the skin's natural moisture levels. Additionally, glycerin is a non-toxic, non-irritating, and non-allergenic substance that is safe for use on the skin. It can help to soothe and moisturize the skin, making it feel soft and smooth.
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Source
Vegetable / Soy / Coconut-based
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Impact
Biodegradable and Safe
What it does
Enzyme stabilizers are ingredients used in cleaning products to extend the shelf life of enzymes. Enzymes are proteins that catalyze (speed up) chemical reactions, and they are commonly used in cleaning products to break down stains and dirt.
Enzyme stabilizers help to protect enzymes from these environmental factors by maintaining their activity and stability. They can do this by adjusting the pH, temperature, or other conditions of the cleaning solution. In addition, they can also protect enzymes from the presence of other ingredients in cleaning products that might inhibit their activity.
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Source
Plant-based
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Impact
Biodegradable and Safe
What it does
Decyl glucoside is a non-ionic surfactant (a type of cleaning agent) commonly used in cleaning products such as laundry detergents, dish soaps, and shampoos. It is derived from glucose, a sugar found in plants, and decyl alcohol, a fatty alcohol derived from coconut oil.
It is a mild, non-irritating surfactant that is gentle on the skin and eyes. One of the key benefits of decyl glucoside is that it is biodegradable, which means it can break down naturally in the environment.
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Source
Coconut / Plant-based
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Impact
Biodegradable and Safe
What it does
Alkyl polyglucoside (APG) is a non-ionic surfactant that is commonly used in cleaning products such as laundry detergents, dish soaps, and all-purpose cleaners. It is made by combining a sugar, such as glucose, with a fatty alcohol, such as lauryl alcohol.
One of the key benefits of APG is that it is biodegradable, which means it can break down naturally in the environment, making it a more environmentally friendly alternative to other surfactants. It is also a mild, non-irritating surfactant that is gentle on the skin and eyes.
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Source
Plant-based
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Impact
Biodegradable and Safe
What it does
Wetting agents, also known as surfactants, are substances that are commonly used in cleaning products to reduce the surface tension of liquids, allowing them to spread and penetrate surfaces more easily. They work by lowering the interfacial tension between a liquid and a solid surface, which allows the liquid to wet the surface more effectively. This allows cleaning products to better remove dirt, grime, and stains from surfaces, making the cleaning process more efficient.
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Source
Fruit-based/Plant based
Impact
Biodegradable and Safe
What it does
Fatty acid surfactants are a type of anionic surfactant commonly used in cleaning products. They are made by combining a fatty acid, such as lauric acid or stearic acid, with a base, such as sodium hydroxide. They are known for their strong cleaning ability, and their effectiveness in removing oil-based stains, dirt, and grime.
One of the key benefits of fatty acid surfactants is that they are effective at emulsifying (suspending) oil-based substances in water. This allows cleaning products to effectively remove oil-based stains and dirt. They are also biodegradable, which means they can break down naturally in the environment, making them a more environmentally friendly alternative to other surfactants.
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Source
Coconut / Soy / Palm /Plant-based
Impact
Biodegradable and Safe
What it does
Alkyl esters are a type of non-ionic surfactant that are commonly used in cleaning products. They are made by combining a fatty acid, such as lauric acid or stearic acid, with an alcohol, such as ethanol or propanol. Alkyl esters have the ability to reduce surface tension, which makes them effective wetting agents in cleaning products.
One of the key benefits of alkyl esters is that they are biodegradable, which means they can break down naturally in the environment, making them a more environmentally friendly alternative to other surfactants. They are also mild and non-irritating, making them suitable for use in cleaning products intended for daily use.
Alkyl esters also have good compatibility with hard water, which is water that contains high levels of minerals such as calcium and magnesium. This makes them effective in cleaning products used in areas with high water hardness. They are also known to be effective emulsifiers and have good foaming properties, which makes them efficient in cleaning.
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Source
Coconut / Soy / Palm /Plant-based
Impact
Biodegradable and Safe
What it does
Alkanolamides are a type of nonionic surfactant that are commonly used in cleaning products and personal care products. They are made by reacting a fatty acid, such as stearic acid or lauric acid, with an alcohol, such as ethanol, and an amine, such as monoethanolamine. Alkanolamides have the ability to reduce surface tension, which makes them effective wetting agents in cleaning products.
One of the key benefits of alkanolamides is that they are biodegradable, which means they can break down naturally in the environment, making them a more environmentally friendly alternative to other surfactants. They are also mild and non-irritating, making them suitable for use in cleaning products intended for daily use and personal care products.
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Source
Coconut / Soy / Palm /Plant-based
Impact
Biodegradable and Safe
What it does
Emulsifiers are substances that are used in cleaning liquids to help mix oil-based and water-based ingredients together. They work by reducing the surface tension between the oil and water, allowing them to be evenly distributed and form a stable mixture, called an emulsion. This allows cleaning liquids to effectively remove dirt, grime, and oil-based stains from surfaces.
There are different types of emulsifiers that can be used in cleaning liquids, each with different properties and uses. Some common examples include:
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Anionic emulsifiers
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Nonionic emulsifiers
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Cationic emulsifiers
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Amphoteric emulsifiers
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Source
Fruit-based / Plant-based
Impact
Biodegradable and Safe
What it does
Anionic surfactants are a type of surfactant that has a negative charge and are commonly used in cleaning products. They work by reducing the surface tension of liquids, allowing them to spread and penetrate surfaces more easily. They are effective at removing dirt, grime, and oil-based stains from surfaces.
Anionic surfactants have a negative charge on their hydrophilic end. The negative charge helps the surfactant molecules to lift and suspend soils in micelles. They are able to attack a broad range of soils and are hence used in many cleaning solutions. They are excellent for lifting and suspending particulate soils, but are not appropriate for emulsifying oily soils.
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Source
Fruit-based / Plant-based
Impact
Biodegradable and Safe
What it does
These are uncharged combinations of hydrophilic and hydrophobic groups that make them effective in wetting and spreading. They act as emulsifiers and foaming agents. Their being nonionic provides them high stability and are less susceptible to the effects of strong electrolyte inorganic salts as well as acid and alkalis. In short, they are less sensitive to water hardness as compared to anionic surfactants. They have high solubility in both water and organic solvents.
Nonionic surfactants are generally milder and less irritating to the skin than anionic surfactants. They are also biodegradable which means they can break down naturally in the environment, making them a more environmentally friendly alternative. They are also compatible with hard water, which makes them effective in cleaning products used in areas with high water hardness.
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Source
Fruit-based / Plant-based
Impact
Biodegradable and Safe
What it does
Fatty alcohol amides, also known as alkyl amine oxides, are a type of nonionic surfactant that are commonly used in cleaning products. They are made by combining a fatty alcohol, such as lauryl alcohol, with an amine oxide, such as dimethyldiamine oxide. They are known for their strong cleaning ability, and their effectiveness in removing water-based stains, dirt, and grime.
One of the key benefits of fatty alcohol amides is that they are biodegradable, which means they can break down naturally in the environment, making them a more environmentally friendly alternative to other surfactants. They are also mild and non-irritating, making them suitable for use in cleaning products intended for daily use.
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Source
Fruit-based/Plant based
Impact
Biodegradable and Safe
What it does
Nanoparticles are extremely small particles, typically measuring less than 100 nanometers in size. They are used in cleaning products to enhance their cleaning properties and performance. Some nanoparticles also act as nutrients for enzymes and good bacteria and increase their efficacy.
These are known for their antimicrobial properties and are used in cleaning products such as air purifiers, laundry detergents, and surface cleaners to kill bacteria and germs.
The action of nanoparticles on microbes and their inhibition is mainly due to the inhibition of cell membrane synthesis, disruption of energy transduction, production of toxic ROS, photocatalysis, enzyme inhibition and reduced DNA formation.
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Source
Natural Minerals
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Impact
Biodegradable and safe
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What it does
Xanthan gum is a polysaccharide with many industrial uses, including as a common food additive. It is an effective thickening agent, emulsifier, and stabilizer that prevents ingredients from separating. It can be produced from simple sugars using a fermentation process and derives its name from the species of bacteria used, Xanthomonas campestris.
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Source
Fruit / Plant Based
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Impact
Biodegradable and safe
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